II'm currently Creative Director and Head of Creative at Lotus, a hardware startup recognized as one of Time Magazine's Best Inventions of 2025. I build brand systems from the ground up and lead the experiences that bring them to life — from strategy and identity design to conference stages and product launches. Before Lotus, I spent years leading creative at scale: as Principal Designer at Intuit, I art-directed global events like QuickBooks Connect (sold-out, +19 NPS lift) and Investor Day. At Visa, I led campaign work with the NY Giants during the NFL season. My work has spanned Fortune 500s, agencies, and startups across brand identity, advertising, and immersive experiences.
I thrive in the space where creative vision meets business impact. The best work happens when you can think strategically and execute with craft — and I do both.
My foundations are in traditional art and illustration, and I celebrate everything that remains tactile in our increasingly digitized world. You'll find evidence of this in my notepads — filled with doodles, sketches, and visual metaphors that often become the seeds of digital work. I've built my career by bringing that analog sensibility into the realm of digital branding, advertising, and experience design, where craft and concept meet.
Outside of work, I'm drawn to role-playing games, teaching world mythology to my 3-year-old, precision cooking, and nature walks where I actually stop to identify things. It's where I recharge and find inspiration that makes its way back into the work.
WHAT I DO
Brand Strategy Art Direction Advertising Visual Design
WHAT I DO
Creative Direction Event Experiences Brand Storytelling Motion Design