Pepto Bismol has been around since the early 1920s, and has sustained a strong presence as the leading anti-diarrheal drug in the United States. Unlike other anti-diarrhea medications that only treat the symptoms of diarrhea, Pepto-Bismol treats the source of diarrhea– bacteria.
With emergence of newer brands in the market that are tailored to specific digestive ailments, Pepto Bismol needed to affirm its position as the all-in-one solution all your stomach problems.
This print campaign personifies the discomfort felt by our internal organs through literal scowls and frowns as our organs struggle to cope with indigestion. Through a humorous take on the times we get our stomach upset, the visuals follow a very simple catchphrase–Eat Well, Digest Easy.