Nearbuy by Groupon India is the first hyper-local online platform that enables customers and local merchants to discover and engage with each other. Whether it’s fine dining, relaxing at the top spas, or just discovering your city intimately, Nearbuy makes it happen for you. We were tasked with creating an identity that was built upon this mission statement. We realized that the ‘Location Pin’ is the simplest and fastest interpretation for places on a map that one might be searching for. Thus it became the core idea around which the logo was designed.